Should Luxury Brands Reduce their Prices?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
Luxury price hikes alienated the aspirational shopper. After Gucci lowered the price on its Mercato bag, it begs the question, should other brands follow suit?
