Shinsegae Group displays 336 Paul Cox artworks at Frieze Seoul 2026
Culture Index
Score Breakdown
Relevance
7/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Promotion: as part of Frieze Seoul 2026, Korean retail giant Shinsegae Group exhibited the meditative work of French artist Paul Cox, which also highlighted the group's focus on weaving art and culture into everyday spaces. From 2 - 5 September, the exhibition space – named Shinsegae Lounge – featured L'Immensité du Quotidien: The Monumental Everyday, The post Shinsegae Group displays 336 Paul Cox
