Shelter’s Christmas ad is not a Christmas ad
Culture Index
Score Breakdown
Relevance
9/25
Freshness
19/25
Authority
18/20
Brand Signal
12/15
Depth
5/15
5-Axis Cultural Radar
A mother and daughter are counting down to something in Shelter’s Christmas advert. But the moment they’re waiting for isn’t Christmas Day. It’s getting the keys to a safe home. Created by Meanwhile and produced by Magna Studios, the two-minute film launches the charity’s Winter Appeal. It follows the pair through what initially looks like […]
