Shelf Life 125: Kids Are the New Creative Directors
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Perfectly polished branding is officially table stakes, and now it's boring. From Jolene's wordmark to Luma's custom "Hatday" typeface, brands are handing the marker to actual kids, embracing wobbly kerning and lopsided doodles as proof of human life in an AI-saturated world. Here's why childlike design is becoming branding's most unexpected flex. The post Shelf Life 125: Kids Are the New Creative
