Shelf Life 119: Beyond’s Sparkling Protein Beverage Rebranded After Just A Few Months
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Beyond dropped "Meat" from its name, launched a sparkling protein drink, then redesigned the can just months after debut. Designer Paula Grant of Suite9C fixed the packaging in three weeks, but can any redesign convince consumers to drink from a burger company? The post Shelf Life 119: Beyond’s Sparkling Protein Beverage Rebranded After Just A Few Months appeared first on DIELINE .
