Shelf Life 117: Who Does Artisanship Belong To?
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When student designer Muskaan Kasat won a Pentawards for her Jaipur Blue Pottery-inspired spirits concept, she didn't expect to see a near-identical aesthetic on a Diageo India bottle months later. The story of Mitini and Godawan 173 opens up a bigger question: in a design world hungry for craft and cultural authenticity, who really owns an idea? The post Shelf Life 117: Who Does Artisanship Belon
