Shein's UK revenue jumps 26% to £2.58bn, edging past ASOS
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Accounts for Shein's UK business show pre-tax profit up 18% in 2025 and a sales total above ASOS's latest group revenue. The comparison is not like for like, and pressure is building over the UK's low-value import relief.
