Shaquille O’Neal, Warner Launch ‘Dunkman’ Professional Dunk League
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Warner Bros. Discovery may no longer show NBA games on TNT each week, but that doesn’t mean the company is no longer playing basketball. Shaquille O’Neal, Authentic Brands Group and Warner’s TNT Sport


