Shai Gilgeous-Alexander Fronts Levi's FW26 Campaign and Speaks on His Unfiltered Approach To Style
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Summary Levi’s has enlisted reigning NBA MVP Shai Gilgeous-Alexander to front its Fall/Winter 2026 Keep it Loose campaignIn an exclusive interview with Hypebeast, Gilgeous-Alexander breaks down his rule-breaking tunnel fits, his Canadian roots, and how he styled the collectionThe NBA superstar builds his campaign looks around foundational denim pieces including the 501 Loose and Baggy Barrel paire
