Shāng Wants to Create a New Category of Whiskey
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
What we’re drinking: Two expressions of Shāng Whiskey, a potential new spirits category they’re calling “baijiu whiskey” Where it’s from: Shāng is produced by Maritime Brands, a joint venture between True Essence, LLC and Guìzhōu Guótái Shùzhì Liquor Group Co., in partnership with Whiskey House of Kentucky and The Blending House (also based in Kentucky). […] The post Shāng Wants to Create a New Ca
