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Serpenti State of Mind: Bvlgari Has NYC In Its Grips

Highsnobiety 14 September 2026 8h ago
Serpenti State of Mind: Bvlgari Has NYC In Its Grips
60
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
Relevance Freshness Authority Brand Depth
From wrapping the 7 Train in Serpenti Infinito motifs to going monumental with Plastique Fantastique on The High Line, Bvlgari made its mark across New York last week. And for its grand finale? The Roman Maison took over the Boom Boom Room, with Lisa, Kaytranada, and more closing things out with...well, a boom.
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