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Serena Bute London to cease trading after 11 years

The Industry Fashion 18 August 2026 23h ago
Serena Bute London to cease trading after 11 years
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Relevance
9/25
Freshness
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Authority
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Brand Signal
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Depth
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Relevance Freshness Authority Brand Depth
Contemporary womenswear label Serena Bute London is to close down its business after 11 years, with AW26 being its final collection.
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