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Sephora to pilot TikTok Shop experience

Retail Dive 02 September 2026 6h ago
Sephora to pilot TikTok Shop experience
64
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.
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