Sephora Strategies: With its launch at Sephora US, Fugazzi wants to bring luxury fragrance to the masses

Fugazzi was already on the upswing before launching at 100 U.S. Sephora stores in March. But founder Bram Niessink wants Fugazzi to make the kind of scents that you stop and recognize on the street. And for that, there’s no better platform than Sephora.