Sephora Strategies: What MAC needs to succeed at Sephora
Culture Index
Score Breakdown
Relevance
25/25
Freshness
9/25
Authority
16/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
MAC has long since been available in international Sephora markets like Canada and the U.K. But with a new creative director in Nicola Formichetti, fresh talent like pop star Chappell Roan and a rebou
