Sephora’s Second Shot at the UK Is Influencing Its Global Expansion
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
10/15
Depth
4/15
5-Axis Cultural Radar
After its 2005 retreat, the beauty giant’s U.K. comeback is built on hyperlocal nuance, a strategy it’s already exporting worldwide.