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Sephora launches app in ChatGPT

Retail Dive 26 March 2026 3h ago
Sephora launches app in ChatGPT
65
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The AI-enhanced experience will give customers advice and help them discover products, according to Global Chief Digital Officer Anca Marola.
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