Sephora launches app in ChatGPT as it pilots AI-powered beauty shopping
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Sephora has launched an app in ChatGPT as part of a new US pilot designed to bring personalised beauty advice, product discovery and, eventually, direct purchasing into the AI platform. The prestige b
