Sephora furthers UK ambitions via M&S shop-in-shops
Culture Index
Score Breakdown
Relevance
14/25
Freshness
21/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The tie-up resembles the beauty retailer’s partnership with Kohl’s in the U.S., which was a sales and traffic driver until this year.
