Sephora at M&S to launch in-store and online in 2027
Culture Index
Score Breakdown
Relevance
18/25
Freshness
21/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
M&S has partnered with Sephora to create a new beauty destination in selected M&S stores, and on M&S.com, from spring 2027. M&S stressed the partnership is an important next step in the transformation of its fashion, home and beauty offering, with customers able to access more of the beauty brands they love with a stronger...
