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Selena Gomez’s Rare Beauty gives away part of every sale. Here’s where the money goes

Fast Company 17 September 2026 7h ago
Selena Gomez’s Rare Beauty gives away part of every sale. Here’s where the money goes
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Relevance
21/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
Relevance Freshness Authority Brand Depth
When Selena Gomez founded Rare Beauty in 2020, she wanted the cosmetics brand to have meaning and represent different people. Gomez, a recording artist, actress, and entrepreneur, found that meaning through the Rare Impact Fund , Rare Beauty’s nonprofit foundation, which she established to help expand youth mental health resources worldwide. Over the past five years, the Rare Impact Fund has suppo
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