Selena Gomez’s Rare Beauty gives away part of every sale. Here’s where the money goes
Culture Index
Score Breakdown
Relevance
21/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
When Selena Gomez founded Rare Beauty in 2020, she wanted the cosmetics brand to have meaning and represent different people. Gomez, a recording artist, actress, and entrepreneur, found that meaning through the Rare Impact Fund , Rare Beauty’s nonprofit foundation, which she established to help expand youth mental health resources worldwide. Over the past five years, the Rare Impact Fund has suppo


