Scrapbook: Highballs, Clean Fits and Jersey Grails Made Its Way to Toki’s Hypebeast Cup Experience
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
When the biggest soccer tournament in the world took over the summer, the place to be was the Hypebeast Cup Clubhouse. Running from June 26 through July 19, the pop-up space brought together footy fever, fashion, and culture under one roof. But beyond the big screens and the roar of the crowd, House of Suntory’s Toki Whisky emerged as the real pulse of the entire run, seamlessly blending Japanese

