Savers teams up with Operation Smile for fundraising campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Budget retailer Savers has teamed up with not for profit Operation Smile to launch a fundraising campaign. The initiative invites consumers to donate 20p on purchases over £3 at checkout through digital charity box Pennies. It hopes to raise over £100,000 to fund surgery and ongoing care for children and adults with cleft conditions. The campaign...

