Saudi Arabia Decides LIV Golf Is Ready To Be Supported By Its Passionate Fan Base, Unbeatable Product
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
When LIV Golf launched in 2022, many were skeptical that there was a viable commercial lane for a new professional golf tour, even if it was bankrolled by Saudi Arabia's seemingly bottomless Public Investment Fund and driven by the definitely bottomless cynicism of contemporary global power politics. With the news on Wednesday that the Saudi PIF would no longer be funding LIV Golf after this seaso
