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Santal 33 Bros Are Not Ready For What's Next

Highsnobiety / 15 June 2026 / 3h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

18/20

Brand Signal

9/15

Depth

2/15

5-Axis Cultural Radar

Le Labo's Santal 33 is already the perfume you smell everywhere. Now, the American company is bringing it to incense, soap, and more.