Sanrio Levels Up With Official Gaming Brand Starring Hello Kitty & Friends
Culture Index
Score Breakdown
Relevance
14/25
Freshness
15/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Hello Kitty and friends are getting a new home in gaming. Sanrio has launched its first in-house game brand, with around 10 titles planned by 2029.
