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SAN SAN GEAR SS27 Is in “Soft Focus”

Hypebeast 02 July 2026 12h ago
SAN SAN GEAR SS27 Is in “Soft Focus”
73
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Summary SAN SAN GEAR unveiled its Spring/Summer 2027 "Soft Focus" collection during Paris Fashion Week.The technical range subverts performance fabrics with casual cotton and jersey paneling.Garments feature alternating face and reverse fabric sides to symbolize shifting human identities. Seoul‑based fashion label SAN SAN GEAR unveiled its Spring/Summer 2027 collection through an exclusive showroo
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