SAN SAN Gear's Lee Sang-yeop on the Brand's Journey From Seoul to Paris

We live in a world where every stimulus, every data point, arrives in the same relentless high definition. Chase what the algorithm puts in front of you closely enough and there's no room left to look inward. SAN SAN Gear's Spring/Summer 2027 collection starts from that exact tension. While everyone else races toward higher resolution, the Seoul-based label is doing the opposite: it's calling this