San Jose Sharks turn their ice rink into a shark tank
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
The San Jose Sharks have taken their name literally, creating the illusion of sharks swimming beneath the ice as players enter the rink at SAP Center in California. The pregame display transforms the playing surface into rippling water, with sharks moving beneath it. As the hockey team skates out, the rink appears to have become […]
