Samuel L. Jackson Checks Into “Hotel Superstar” for adidas Originals’ Spring 2026 Campaign
Culture Index
Score Breakdown
Relevance
25/25
Freshness
24/25
Authority
16/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
SummarySamuel L. Jackson returns to narrate and star in the brand's latest visual effort set in a surreal hotelThe campaign features a cross-generational cast including JENNIE, Baby Keem, and James Ha
