Samsung Sets Immersive BTS Fan Activations for ‘Arirang’ World Tour
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
BTS took over Las Vegas last week with four sold-out dates on their Arirang World Tour and Samsung was there to give fans a chance to capture it all. The electronics giant touched down in Sin City as part of their “Samsung Galaxy x BTS WORLD TOUR ARIRANG” experience, which offers six fan-focused activations that celebrate […]
