Samsung Sets BTS ‘Arirang’ Tour Partnership With Exclusive ‘Experiences’ and Merch Drop
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Samsung will introduce 'BTS The City' activities at stops on the group's world tour where fans can explore the Galaxy S26 phone
