Samsung imagines a lifetime of fatherhood before it begins
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
15/15
Depth
5/15
5-Axis Cultural Radar
Samsung has launched Life’s Little Moments, a new TV and brand campaign for the Galaxy Z Fold8 Ultra and Galaxy Z Fold8 that compresses an imagined lifetime of parenthood into one expectant father’s journey to hospital. Created by Taylor Herring and produced by St Mark’s Studios, the film follows the father as he records an […]
