Samsonite’s $178.5M Béis Buy Is All About Winning Over Gen Z Women
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The luggage giant's majority stake in Shay Mitchell's brand comes as sales dipped 2.5% last year
