Samar Maakaroun’s visual identity for The Mosaic Rooms challenges reductive narratives around Arab identities
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
10/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The new brand represents an entangled, messy cultural identity filled with “often fraught history” – but through clever abstractions and inspired Arabic scripts, breathes hope into political upheaval.
