Sam Walker breaks down next instalment of ‘Pop to Co-op’ brand platform

Earlier this month, Co-op launched the next instalment of its ‘Pop to Co-op’ brand platform, which highlighted how consumers could get great value on everyday essentials by shopping convenience retail. The work aimed to challenge perceptions that Co-op was an expensive grocery retailer and was soundtracked to “Suttin Like That” by Kurupt FM,. Sam Walker,...