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Salesforce is planning to buy AI marketing company Braze, sending BRZE shares surging 50%

Fast Company 20 October 2026 14h ago
Salesforce is planning to buy AI marketing company Braze, sending BRZE shares surging 50%
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A move announced by the software-as-a-service giant Salesforce (NYSE: CRM) is sending the stock price of a relatively unknown AI marketing firm surging this morning. Here’s what you need to know. What’s happened? On Tuesday morning, Salesforce announced plans to acquire digital marketing firm Braze (Nasdaq: BRZE) for about $5.66 billion. According to the terms of the deal, Salesforce will pay Braz
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