Sales from major brands on TikTok Shop nearly doubled in 2025, drawing Ulta and Sally Beauty
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
TikTok Shop logged more than 103 billion U.S. searches with e-commerce intent in 2025, while total transaction volume rose nearly 80% year over year.
