Sainsbury’s swaps brown eggs for white in net zero push
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
5/15
5-Axis Cultural Radar
Sainsbury’s is switching its own-brand egg range from brown to white shells as part of its drive to cut carbon emissions across its supply chain. The supermarket said white eggs have a 12.7 per cent lower carbon footprint than brown alternatives, as the hens that lay them are typically smaller and eat less feed. Sainsbury’s...


