Sabastian Sawe and Yomif Kejelcha Shatter the Sub-2-Hour Marathon Barrier in the adidas Adizero Adios Pro Evo 3
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
Summaryadidas athletes Sabastian Sawe and Yomif Kejelcha made history at the London Marathon, both breaking the elusive sub-2-hour marathon barrier in official competitionKenyan-born Sawe set a new men's world record with a staggering time of 1:59:30, while Kejelcha crossed the line at 1:59:41 in his marathon debut and in the women's race, Ethiopian athlete Tigist Assefa set a new women-only world


