Ryan Reynolds and Rob Mac Spoof ‘Spygate’ to Introduce Firefox Sponsorship for Wrexham AFC
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Wrexham A.F.C. riffs on “Spygate” in a spot that showcases a shirt sponsorship between the Welsh soccer club and Firefox. The social-only campaign stars Wrexham co-chairmen Rob Mac and Ryan Reynolds. Spygate in the global soccer community refers to an espionage incident earlier this year involving Southampton F.C., which plays in the English Football League. Southampton […] The post Ryan Reynolds
