Rwanda’s Jean-Guy Afrika: ‘Formula One is part of a much broader ambition’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
F1 is returning to Africa with a 10-year deal to race at Bugesera, near Kigali. For the CEO of the Rwanda Development Board, the investment fits the country’s strategy to attract business.
