Rowing Up That Hill
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
5/15
5-Axis Cultural Radar
Suddenly, rowing was everywhere. Rowing videos were all over Instagram, fed to me by accounts I did and didn’t follow. Businesses seized on it in their advertising; bars invited customers to “come row with us” during the next game. I saw Ro for Norge! , apparently our new national slogan, written on the pavement in pastel chalk.
