Rolex Opened a College—and It’s as Selective as Harvard
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
16/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
America has fewer than 2,000 professional watchmakers. Rolex’s new Dallas school aims to fix that—and the demand for admission says a lot about the state of work in 2026.
