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Rolex Doesn’t Usually Make One-Off Watches. It Just Did for Drake.

Esquire 19 August 2026 1h ago
Rolex Doesn’t Usually Make One-Off Watches. It Just Did for Drake.
65
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The rapper’s “Ice Gradient” Daytona seems to be a genuine pièce unique— rarer, even, than Rolex’s secretive off-catalog models.
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