Roja Doesn’t Have Time For Your Boring Old Ketchup
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
My Graphic Lab gives ketchup the premium treatment with Roja, a tomato ketchup brand rooted in founder Sofia's journey from Michoacán to London. A butterfly mark built from mirrored R forms, Mexican folk art details, and a flavor coded color system turn an everyday condiment into a collectible table staple. The post Roja Doesn’t Have Time For Your Boring Old Ketchup appeared first on DIELINE .
