Roblox has games again
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Roblox is making a subtle but notable change. After swapping the word "game" for "experience" all over its website and mobile apps in 2021 while the Epic Games v. Apple trial was taking place, Roblox is getting more comfortable with using the term "games" once again. "Over time, we've learned that 'experiences' isn't an intuitive […]


