Robert Pattinson Is Jaeger-LeCoultre’s Newest Global Ambassador
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
The role is a natural progression for the London-born star who is said to be a "genuine admirer" of fine watchmaking and mechanical timepieces: "There's an integrity to everything they create."
