Road to 2026: Navigating the new era of political advertising
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
It’s no secret that political advertising has surged to unprecedented levels, but what’s driving that growth? And what actually works? Chris Vail, head of enterprise at Comcast Advertising, and Kyle Osterhout, owner of Screen Strategies, sat down with Ad Age contributing editor Natalie Zfat to break it down.
