Rivian updates its flagship R1 electric SUV with new colours, trim and interior options
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
The Rivian R1 heads further upmarket to make more space in the middle for the successful R2, bringing a six-seater option for the first time
